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What Yelp Should Be

Yelp is a social network that pet parents use to review the businesses they’ve been to and specific services they’ve used. Businesses create their own profile pages to build up their reputation and hopefully garner positive reviews and a five-star rating. Yelp caters to small independent businesses and gives them a voice against the marketing budgets of larger chains. It makes it much easier for your business to be found in local searches. 

With over 150,000 pet care professionals in the United States, your ability to differentiate your business is critical to long-term sustainable growth.  By focusing on the customer experience you can gain the loyalty of prospective pet parents and continue to thrive with your current pack.  


When considering if they should use your service, pet owners will try and determine how you will care for their loved ones while they are away. One way you can help them evaluate this is by providing videos on your website. Customers love to see real people interact with real dogs. Prospective clients will be able to put a face to your company and get a sense of how you or your employees will engage with their pets. Why simply tell your customers how well you’ll accommodate their pets when you can show them?